The A to Z challenge and writing about woman entrepreneurs. You may read the previous posts here.
B is for Business Plan
W is for Workshop
A single tool which has made it's importance felt over the last couple of years is the Workshop. This is anything from an actual physical event which allows your customers to interact with you in person, to a webinar which allow powerful content to be disseminated to them. The purpose of a workshop is usually the same - to inform and educate the ideal client.
Your content needs to be related to the product or service that you are offering as an entrepreneur. It should have powerful content which is of great interest to the person who you profile as your ideal client. It should motivate them to spend the time and the money that you are asking for in the workshop to learn these new skills or understand the information that you are going to share with them during the workshop session.
It helps to have a core message that you should focus on during the workshop as well as the promotional material that you put out. Have no more than four points to follow up and support the core message that you are trying to provide. Always have activity based learning as afar as possible. People tend to remember things better if they have actually done the deed rather than just been informed verbally about how they can do the deed.
At the end of the workshop you must always sum up everything that was covered. The main take away points need to be highlighted, as do the new knowledge and skills that they have picked up. The clients should go home feeling satisfied that they have indeed improved their skill set and know more than they did before they attended the workshop.
The Exercise
What You Will Need: Design a workshop and market it to your ideal client
If you have never designed a workshop before, you need to understand the steps that will be involved. We start with the core message that you wish to deliver. If your product is related to living a healthier life, then you need to focus on that. If you deal with a service that allows people greater freedom of time, you need to focus on that. The goal of the workshop is to get people interested in the business offering via the core message which resonates with it.
You should already have a description of your ideal client as a business owner. In case you don't, you need to work it out now, so that you can figure out who will be attending your workshop. Remember that you may not always have the end user attend the workshop. For instance, you could so a simple hour long parenting workshop with mothers, for a service related to children to get them to understand how their children will be benefited from the service.
Once you have the audience you need to be pitching the workshop to, you need to begin marketing to them where they hang out. Both online and offline.
Make sure that you have some consistency regarding the venue and the time. When you repeatedly hold a monthly workshop at a specific location, the word of mouth reference becomes easier to access. Your consistency will pay off rich dividends in terms of creating trust and validity in the eyes of your potential and existing clients. Thanks to the pandemic this is easier to do online these days.
Always have a feedback section in the workshop to find out the true needs of your clients. This information comes directly from the people who will invest in your goods or services. Listen to what they really need and then tailor your offerings to meet these needs. Forging a collaborative environment in the workshop helps to keeps things interactive and interesting for the participants.
Be in the moment. Yes, it is important to plan out the different steps of the workshop, but be flexible to the energy of the group. In every Level 1 Reiki workshop I have conducted, the core content stays the same, yet each group learns something new, which is not part of the main course, based on the energy I perceive with them.
No comments:
Post a Comment