24 October 2008

Candy Bar Fundraising

Given America’s penchant for fund raising some chocolate manufacturers have come up with this novel scheme. It is a good example of capitalism taking advantage of Charity.

If you have a sweet tooth you will also have a favourite Candy Bar. (In America any chocolate bar is also known as Candy) It’s just this fact that is used in Candy Bar Fundraising. You might say that they married your natural desire to indulge in a sweet snack with the urge to do your good deed for the day when they came up with this concept. So when you buy your Candy Bar you also raise funds for a worthy charitable cause.

Of course the cause that they might be fundraising for might not be too close to your heart. Hey, when you want to eat that Candy Bar and feel good about doing your bit for charity, who cares if the proceeds go to an orphanage or an old age home. You get satisfaction in every bite that you helped someone worthy with your own small contribution.

Candy Bar Fundraising may not be the most popular way to raise money today, but it sure is an effective one. In fact it is quite reminiscent of the good old church fair where one bought the rock hard cakes just because the proceeds went to a charitable cause. Or maybe the cookies that we bought from little girls have now metamorphosed into Candy Bars.

Come to think of it the longer shelf life of a Candy Bar vis-à-vis cakes and cookies must also help make Candy Bar Fundraising more popular. Also when used with schools, and other groups involving children the success rates must be quite high for the Fundraising campaigns, because they must be helping themselves to quite a few and making guilty parents cough up the balance.

The Candy Bar Fundraising sector is in fact becoming very organized with reputed companies setting forth their schemes which can be adopted by charitable causes. A few big names are in the fray already and things can only snowball from here. As long as its all for a good cause like saving the rainforest. You can honest say to yourself that indulging yourself is actually helping a charitable cause. A win-win situation indeed for the charity benefits and so does the chocolate manufacturer.

The only loser is your waistline!

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